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Rolls Royce is known for limousine-like sedans such as the Ghost and Phantom but the rich and famous—much like the rest of the car-buying world—aren't as into the three-box shape as they once were. To appease this sector of megawealthy patrons, Rolls came up with the Cullinan, the pinnacle of the SUV species. This mammoth machine gets its name from a gigantic diamond, which is appropriate considering the ute's overwhelming opulence and ultra-expensive price. The back seat feels as spacious as a living room, and the Spirit of Ecstasy hood ornament broadcasts the size of the owner's bank account. The Rolls tries to justify its premium with a velvety V-12 engine and an utterly tranquil ride. But while buyers can personalize the cabin with bespoke options, there's some questionable content, including an inelegant digital gauge setup and an inflexible rear bench seat. Still, the 2021 Cullinan is nothing short of a rolling palace that pampers riders and amazes onlookers.